Matt Kagen,

Artistic Director

Matt Kagen co-founded softFocus to create a lean producing model for theater that empowers independent artists and artist groups.

Prior to starting softFocus, Kagen served as Associate Artistic Director of New York Stage and Film, developing new work by Ayad Akhtar, Stephen Trask, Clare Barron, Duncan Sheik, The Debate Society, Hamish Linklater, Marcus Gardley, and Anna Ziegler, among others.

As Associate Producer of Young Jean Lee's Theater Company, Kagen developed Lee's play Straight White Men, a New York Times Top 10 Critics' Pick of 2014, and set to debut on Broadway in summer of 2018.

Upon graduation from Columbia University with an MFA in Theater Management and Producing, Kagen assisted John Collins, Artistic Director of Elevator Repair Service Theater Company.


Fern Diaz,

Executive Producer

Fern Diaz co-founded softFocus based on the lean startup model after a decade of working in startups and media in New York City. 

Diaz is also currently on the the business side of one of the world’s leading digital strategy agencies. 

Over her career, Diaz has consulted on projects with enterprise entrepreneurs, Fortune500 companies, e-book startups, film festival darlings, global tech conferences, Egyptian Twitter activists, independent magazines, The White House, modern mystics, and Yoko Ono.