Celebrate the blurry beginning.


softFocus takes a play from paper to production in under six months.


When plays spend years in development without a production, audiences are left out, and the artist absorbs most of the cost.

So we're applying lean startup and agile project management principles to theater, creating an accelerator that funds short development cycles and Minimum Viable Product(ions). Think Y Combinator meets 13P.



Our goal is to create a theater movement that reflects our values.

We believe in paying theater artists fairly for their time and passion.

We believe in building future audiences. Therefore, we’re committed to offering $18 tickets to students and people 30 years and younger, and general admission ticket prices no higher than $30 each. 

Become a softFocus patron today.