Celebrate the blurry beginning.

When plays spend years in development without a production, audiences are left out, and the artist absorbs most of the cost.

So we're applying lean startup and agile project management principles to theater, creating an accelerator that funds short development cycles and Minimum Viable Product(ions). Think Y Combinator meets 13P.

Our goal is to create a theater movement that reflects our values — offer free or cheap tickets so that as many people can see our shows as possible, while paying theater artists fairly for their talent.

You can read about us in Playbill and The New York Times, listen to our podcast The Quickening, or reach out with a new idea for a show.

Let’s make something no one else would dare to.